The Overjustification Effect
The overjustification effect occurs when an external incentive such as money or prizes decreases a person’s intrinsic motivation to perform a task. According to self-perception theory, people pay more attention to the incentive, and less attention to the enjoyment and satisfaction that they receive from performing the activity. The overall effect is a shift in motivation to extrinsic factors and the undermining of pre-existing intrinsic motivation.
In one of the earliest demonstrations of this effect, Mark Lepper and Richard Nisbett promised a group of 3–5-year-old children that they would receive a “good player” ribbon for drawing with felt-tipped pens. A second group of children played with the pens and received an unexpected reward (the same ribbon), and a third group was not given a reward. All of the children played with the pens, a typically enjoyable activity for preschoolers. Later, when observed in a free-play setting, the children who received a reward that had been promised to them played significantly less with the felt-tipped pens. The researchers concluded that expected rewards undermine intrinsic motivation in previously enjoyable activities.[1] A replication of this experiment found that rewarding children with certificates and trophies decreased intrinsic interest in playing math games.[2
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Self-perception theory says you observe your own behavior and then, after the fact, make up a story to explain it. That story is sometimes close to the truth, and sometimes it is just something nice that makes you feel better about being a person.